On April 21st, Google plans to launch the biggest single algorithm change in their history. If we can believe what they say (and we have no reason not to at this point), having a mobile-friendly website is no longer optional for those who want favorable ranking position.
Practically speaking, this means that if your site is mobile-friendly (formatted specifically with options to display properly on a mobile device), you may receive a boost in your page rankings for your site. Conversely, if your site is not mobile-friendly, you may lose rankings. How much this will affect your rankings is unknown until they actually make the change, but it appears that this change will affect EVERYONE and if you care about your page rankings, you should not delay in taking action to get your site ready for the change.
The very best way to get your site mobile-friendly is to have a Responsive Design, which adapts dynamically to the size of the visitor’s screen. For some time now, we’ve been offering custom responsive WordPress sites to all of our design customers. Fortunately, most of the site’s we’ve built over the past year have been fully responsive designs which Google deems as mobile-friendly. Additionally, we enjoy a significant ranking advantage from Google with our WordPress designs, so much so that we now require any new client seeking our SEO services must convert their site to WordPress if they are built on any other platform.
You are no doubt wondering if your site is mobile-friendly. Google has provided tool that makes it easy for you to check your site. You can find Google’s Mobile-Friendly Test here.
If you run the test above and don’t see “Awesome!” on your test result (which means that your site is not mobile-friendly), we would love to help you with that, but you don’t want to delay as this change is coming fast. It’s doubtful that we can get you converted before the deadline, but that doesn’t mean all is lost. The sooner you get mobile-friendly, the better off your rankings will be if what Google is telling us comes to pass.
Give us a call or email us if you’re interested in getting your site mobile-friendly so we can look at what would be involved. It’s going to vary a great deal from client to client, but we have several options available.
Thanks for being a Lionheart customer – we appreciate you!
813-571-3919 Ext. 2